Natural Brow Kit
Developing sustainable beauty packaging for eyebrow products.
Focuses on design, sustainability, usability, and functional performance. Exploring the use of unique materials, construction, and the question: how might new and innovative sustainable materials be used in traditional beauty formats?
| 2023 | Academic Project — Individual |
Runner-up ‘Best Sustainable Package’
At Berlin Packaging Chicago Office, 2023
The Problem
Majority of beauty packaging is often not easily recyclable due to the small scale of the product and the use of mixed materials. They are also relatively quick to be used up and thrown away.
Successful Case Studies
Half Magic’s PaperFoam Cosmetic Packaging
Uses PaperFoam: biodegradable/recyclable material made from industrial potato startch and molded cellulose.
Offers a removable cosmetic product (can be depotted); easy to recycle.
Opportunity: What would this biodegradable/recyclable concept look like for other beauty packages? (Non-pressed powder)
IMagic’s Peelable Eyebrow Pencil
Low-to-no waste
Simple and effective
Minimal use of mixed materials
Opportunity: What would this peelable pencil idea look like without using plastic for the cap and brush?
A plastic-free, recyclable, and biodegradable, brow kit with more product than competitors.
(Individual products also sold separately)
