Fenty Beauty Hairdryer
Focusing on visual brand language.
Translating an existing brand’s language to a product outside of their catalogue.
| 2023 | Academic Project — Individual |
The Brand
Fenty Beauty by Rihanna
Fenty Beauty is a brand for cosmetic users owned by LMVH (Moet Hennessy Louis Vuitton), consisting of higher-end cosmetics, cosmetic tools, skincare, and fragrance, with products ranging from 12 to 140 USD.
The Brand Language
Geometric Forms: Hexagons & Octagons
Soft & Neutral Colors: Signature Mauve Pink
Chrome Accents
Matte Finish
Exploration
Initial sketches that determined the direction of the project.
Between the ideas of designing a speaker or hairdryer, the hairdryer better aligned with the users of Fenty Beauty and the company itself.
Refined Drawings
Techincal Drawings
Units in millimeters.
